“Move the Sticks” Highlights the Bright Future of Alternate Sports Broadcasts, Featuring Joy Taylor
Daniel Jeremiah, “Bucky” Brooks, and Joy Taylor have unlocked the future of viewing a sports broadcast. Their “Move the Sticks” Twitch presentation of Thursday Night Football is a glimpse into the future of sports via alternative broadcasts, away from linear television’s traditional model.
Move The Sticks on Amazon Prime and Twitch
“Move the Sticks” started as a podcast hosted by two brilliant NFL minds; Daniel Jeremiah and former NFL cornerback Bucky Brooks. The duo consists of former NFL scouts who break down the latest news and action around the league from a scout’s perspective. Gradually, the analysis rose to new heights on Twitch’s streaming platform, where the detailed NFL scouting and analysis were on display in real-time for fans during actual NFL games.
Add Joy Taylor into the mix, who happens to be one of the best American sports personalities of the 21st century, and it’s no surprise that the program works. The show’s success gives fans an inside look at the intricacies of football, players, schemes, and coaching.
However, the analysis isn’t just a few lines rehearsed and spat out quickly before a commercial break and handed down from a production team. It’s football through the eyes of three sports geniuses in their way.
Expert NFL Analysis and the Brilliance of Joy Taylor
Jeremiah knows football the same way Quincy Jones knows music. A master of the details, with a documented proven track record of knowledge. Throughout the broadcast, Daniel will often pull his scouting report of a player who just made a play or has a good game. Eerily, the dated information remains spot on when it comes to a player’s strengths and weaknesses.
The analysis of Bucky Brooks is not only from an NFL scout experience but also as a player. The former SuperBowl champion spent four years in the NFL, having to cover the likes of Jerry Rice, Cris Carter, and a young Randy Moss.
He and Jeremiah gel together like Steph Curry and Klay Thompson on the basketball court. They can provide the same talents at a high level, yet both know when the other is hot and when to pass the baton. Adding Joy’s ability to moderate, control a room, and ask the perfect questions while interacting with fans is the splash of club soda that takes a drink over the top at the bar.
Joy Taylor on Move the Sticks and the Future of Sports Broadcasts
Move the Sticks is the present and the future way fans will view a sports television broadcast. Perhaps covid helped in that aspect, providing networks with the clarity of seeing that remote work retains a high-quality presentation yet also cuts down on financial budgets for travel and production.
“We always flew in guests. We always had a whole production teams travel to each location and you don’t have to do that anymore,” said Taylor to Rory of Thread Head Media during Twitter Spaces.
“A lot of the networks learned that it’s very possible to do a lot of things remote which one cuts a tremendous amount of costs for them because travel is expensive. It’s not just plane tickets. (They have to provide) cars and food so I think a lot of networks a lot of the production companies are learning that you know travel isn’t as necessary as we once thought it was.”
Not only do streaming casts cut down on budgets, but they provide a deeper level of analysis that traditional television can’t provide. Network television has a much broader audience than the streaming world. Meaning, it has to cater to any casual fan who might pick up the remote control and become interested in the game. In that setting, the play-by-play and color commentators have to make sure that fans of the game love the product and newcomers who are trying to learn.
Giving Fans Options
However, the field is open for deeper analysis in the streaming world. Sought-out content has a niche market compared to traditional formats. Still, there’s value in options, especially when the options appeal to a more educated consumer who appreciates authenticity and rawness. The hosts can speak freely without time constraints, commercial breaks, or rushing to another segment or thought.
“It gives fans options,” Taylor continued. “I think that (alternate feeds) will be more readily available in the next couple of years to fans.”
“Some people just want a different perspective. There’s a scout(ing) perspective. Then there’s more of a hang(out) with (a)conversation going on. Obviously, the Manningcast was a big hit because you have the Manning brothers who are incredibly entertaining and they’re bringing in guests. They’re talking about the game and giving their authentic reactions to the game.
“The biggest thing with the consumer is authenticity. The different streams offer different ways for people to consume it in individual styles. “
Building a Deeper Connection with the Audience
The presentation of Move the Sticks on Twitch also adds a chat feature, which allows for the talent to interact with the fans watching the game. Not only can fans ask questions, but the hosts can also gauge what the audience thinks in real-time and react to it.
Stream casts are the future for hardcore sports fans ready to receive their sport from experts unlocked from traditional formatted television. Not only do stream casts work in NFL football, but there’s a world where the format could translate to other sports such as baseball, which desperately needs a breath of fresh air to revitalize a mundane presentation that has become outdated in modern times.
Within the next five to ten years, imagining a world where you open your computer and pick the individual talent you’d like to hear from doesn’t seem farfetched. Perhaps a fan will want to hang out with professional talent at an extensive network and interact with them during the game. Or, hear from experts who can explain the game from their viewpoint, their way.
Regardless, Move the Sticks has unlocked the future format of sports broadcasting with a perfect blend of both traditional and modern viewing formats. Expect other sports to follow the structure in the future and for significant networks to heavily capitalize financially on the many options for a wide variety of sports lovers.
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